Writing
I am a founding engineer who builds products from 0 to 1 across AI, SaaS and infrastructure. This is where I write about what I learn doing it — the architecture decisions, the things that broke in production, and the parts nobody puts in the README.
How I Design MVPs So They Can Scale Later
Why rewriting code isn't the real enemy of early-stage startups — bad data modeling is. How to balance shipping speed with architectural leverage.
How I Built My First Production AI Workflow
Moving past naive OpenAI wrappers: how to handle non-deterministic outputs, latency bottlenecks, token overflow, and reliable CRM syncs in production.
Ontology in AI: Why Machines Need a Map of Meaning
Ask ten people what "ontology" means and you'll get ten different answers. In AI, it's the formal structure that tells a system what things exist, what kinds of things they are, and how they relate to each other.
The Scariest Side Effect of AI Nobody Talks About
Why instant answers and passive cognition are changing the way we think, and how I'm trying to rebuild depth.
Building Zen AI: Turning Sales Calls Into CRM Writes
A build log from a 0→1 deal intelligence engine — chunked audio ingestion, schema-enforced LLM extraction, idempotent CRM webhooks, and the OOM kill that taught me to stop buffering audio in memory.
Building an Autonomous Video Editing Pipeline
How I turned 90 minutes of manual timeline scrubbing into a 4-minute automated pipeline using word-level transcription, a multimodal edit planner, and a lot of very specific FFmpeg.
Building a CRM That Answers Leads in Two Minutes
Lead response time decides conversion. A build log on optimistic UI, hostile webhook payloads, entitlement gating, and why I wrote 30+ test suites in a startup that was shipping weekly.
What I Learned Instrumenting a Distributed System
Logs stop working the moment a request crosses a service boundary. Building OpenTelemetry tracing end to end — sampling, context propagation, and the collector that ate a server.
Three Years of Building 0 → 1
From intern writing component libraries to founding engineer owning production. What changed in how I work, and the lessons that only show up when you own the whole thing.